“A design collaboration with style inspiration from the 10M+ followers of the MenWith Instagram accounts. This has resulted in a collection of updated key items for supreme style, every day.”
Nowadays, every brand who is striving for success and growth has an influencer strategy. Actively seeking the fashionpreneurs, latest hyped individuals, reality TV stars and best models of which closely align to select core values of the brand.
This strategy is tried and true, with influencers obviously playing a core part in driving bucket loads of traffic to a store, with a simple endorsement of a branded product.
This is something that we at The Normal Company, are 100% in agreement with for brands to do. However, this is becoming more and more saturated as each year goes by, and the influencer craze is becoming a blood bath that as consumers get wiser, and the #ad hashtag gets used more frequently than a Valencia filter, brands have to show a little more innovation when it comes to collaboration, in order to step up their game and step up their brand impact in competitive markets such as fashion.
Please step onto the stage, #MenWithxHM.
A TRUE collaboration, fit for the current influencer-saturated world we live in today.
@menwithclass have collaborated with H&M for their latest HMx collection. With an instagram account following of just shy of 5 million, and 10 million accumulatively across all of the ‘men with’ accounts such as @menwithstreetstyle, the Men with Class accounts are a brand in themselves. Embodying the very latest trends of the modern man, and encouraging gents worldwide to adopt the top trends in which they showcase.
@menwithclass owners Erik & Daniel have amassed a cult following of men all seeking to get inspiration from their content, and H&M knows it. The collection embodies this and their exact style preferences in a capsule collection of basics and subtly branded #MenWith garments that portray the style aspired to be achieved by their following.
This, is a power collaboration.
A collaboration which asks a ready and waiting crowd the question ‘What do you want?’ built from the exact needs of a follower base, and the fashion inspiration in which millions of men worldwide are looking for, and actively seeking whenever they hop onto Instagram.
By looking at the posts with most views, comments and general engagement, H&M collaborated with MenWith to create a capsule collection which looked at this data, and provided the exact styles and items. The collaboration includes a knitted roller neck, two soft hoodies, plain t-shirts, sunglasses, suede caps and the statement biker jacket.
The saying goes ‘place a burger van where there is a starving crowd’ and it’s safe to say that the #MenWithxHM collection does this to mass effect.